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Twitter Launches Official iPad App
It’s free and comes with a slew of touch interface bells and whistles built right in. The app is intended to allow for seamless navigation between tweets, photos, web pages, videos and other media and updates. It’s also usable even for those who don’t have Twitter accounts. Twitter for iPad [iTunes link] has a few new UI touches that you haven’t seen elsewhere.Picture 3
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Projects
Vintage New Zealand
A world of "social commerce" around New Zealand and its wine.
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Projects Vintage New Zealand
Vintage New Zealand sought to solve a unique problem in the American marketplace – create a single environment where customers can not only purchase all New Zealand wines in one location, but also experience the wines as much as possible in an online setting. 4 Corners developed extensive content, include video “Virtual Tastings” and interactive maps and features, that allow users to interact as much as possible with the wines before purchase. Also utilizing social networking features, users interact with each other and share insights, opinions, their own personal “cellars,” and experiences to bring forward the concept of Social Commerce.
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News
Digital Strategy for phil&teds
4 Corners was recently engaged by phil&teds, the New Zealand-based nursery hardware company, to develop a full digital strategy for the company, who is looking to push more into the US market. Taking a thorough audit of the current site, best practice research of what's being done, and analysis of the trends, 4 Corners developed a comprehensive set of recommendations to enhance both the phil&teds e-commerce experience, and its presence in the social media world.
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Projects
Office Depot Racing
Applying a brand to a new space and new audience.
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Projects Office Depot Racing
Office Depot Racing
Applying a brand to a new space and new audience.

Topics:
Office Depot Racing, Interactive Design, Information Architecture, Social Media, Technology & Development, Brand Strategy, Marketing & Advertising, Content Management
In an ongoing relationship with Office Depot, a NASCAR sponsor, 4 Corners has strategized, designed, and developed the website for Office Depot Racing. Creating and maintaining a website where fans can really connect with both Office Depot and Carl Edwards, the No. 99 NASCAR driver, 4 Corners leveraged social networking capabilities to provide an environment where fans can interact and showcase their own content, as well as receive up-to-date news, photos, videos, appearances, and race-related information.
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News
Our TV Picks on Fancast launches
4 Corners has partnered with Federated Media to create Our TV Picks...
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Our TV Picks on Fancast launches
4 Corners has partnered with Federated Media to create Our TV Picks for Fancast (an online television and movie destination provided by Comcast). Our TV Picks is a blogger-driven guide, where well-recognized bloggers direct users towards some of their favorite shoes and movies. 4 Corners also developed the banner ads driving traffic to the site from Ask a Ninja, Dooce, Boing Boing, and NOTCOT. Check out Our TV Picks here!
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Discussion
From the Runway to Your Laptop
(From the Wall Street Journal) - At the D&G runway show in Milan...
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From the Runway to Your Laptop
(From the Wall Street Journal) - At the D&G runway show in Milan last week, the chief executives of Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman were relegated to second-row and third-row seats. In front of them, sitting primly in the first row, was Federico Marchetti, chief executive of online retailer Yoox.com . The moment—coming as the super-sexy women's styles for next spring pranced down Milan's runways—marked a shake-up in an ultra-hierarchical world. The privileged treatment of a digital-media figure showed that luxury fashion is ready to introduce styles to the public in new ways—new, at least, to this old-fashioned industry. More »
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Some surprising Twitter Stats
Last month a social media analytics provider called Sysomos published...
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Some surprising Twitter Stats
Last month a social media analytics provider called Sysomos published a in-depth report on Twitter usage. Here are the 10 conclusions that might help a brand to  better understand the potential uses of Twitter:
  • 72.5% of all users joining during the first five months of 2009.
  • 85.3% of all Twitter users post less than one update/day
  • 21% of users have never posted a Tweet
  • 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
  • 5% of Twitter users account for 75% of all activity
  • New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
  • More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
  • There are more women on Twitter (53%) than men (47%)
  • Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.
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Google Chat - now with video!
Google has just launched a new video feature to its Google Chat...
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Google Chat - now with video!
Google has just launched a new video feature to its Google Chat client - so now you can look your chat-mate in the face as you're talking (putting the client on par with Skype and MSN Messenger). Check out the write-up from Webmonkey here.
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One billion Tweets later...
Twitter has just passed the One Billion Tweets mark, according to...
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One billion Tweets later...
Twitter has just passed the One Billion Tweets mark, according to GigaTweet!
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Discussion
Twitter is the fastest growing Social Network
According to a new Nielsen Online report (and reported here by...
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Twitter is the fastest growing Social Network
According to a new Nielsen Online report (and reported here by Wired), Twitter users have shot up 343% since September 2007 - making it the fastest growing social network in the United States. In growth rates, behind Twitter came Tagged.com and Ning. While Facebook has experienced a 116% growth since last year, MySpace still rules with themost members (59.4 million in September, compared to 39 million for Facebook), despite it's measly 1% jump from last year. See more on the Nielson Online report here.
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Discussion
Twitter + internet radio = awesome
I'll admit it - I'm a complete internet radio junkie. I love it,...
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Twitter + internet radio = awesome
I'll admit it - I'm a complete internet radio junkie. I love it, listen to it constantly, and rely on it to introduce me to new stuff. Up until now, I've been a solid last.fm girl, but I recently stumbled upon blip.fm. Blip is an odd combination of Twitter and internet radio, that allows you to become a "DJ," to "blip" what you're listening to, and to listen to other DJs who have similar tastes to you. I'm still trying to get a feel for how it all works, but it seems pretty great. Check it out here - and add me as a DJ - my DJ name is "isureamheather."
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Discussion
The Video Web
We hear a lot about how the communications community is changing and we see more and more interactive applications, streaming media and social interactions, but services that specialize in entertainment seem to grow faster than the sector as a whole. This growth is definitely led by online video, but it isn't just about watching. Users now want to interact with video. Check out "BigStage". BigStage's software was originally funded by the CIA, which wanted 3-D computer models of suspects' faces to match against images in a database. The company's commercial customers take three digital pictures of themselves and upload them to BigStage's servers, and in about 50 seconds, they have a digital avatar that they can insert into videos or photos. Users will be able to post the ­videos to their ­Facebook pages or e-mail them to friends; eventually, they should also be able to purchase brand-name virtual accessories for their digital selves.
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Discussion
Mobile Reads
An 86 year old Japanese Buddhist nun is focused on the forefront of...
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Mobile Reads

An 86 year old Japanese Buddhist nun is focused on the forefront of mobile technology by writing a cellphone novel. Cellphone novels are a growing trend in Japan, where subscribers (usually young women) sign up to receive short fiction via text messages. The story, called "Tomorrow's Rainbow" focuses on a young girl who meets the love of her life after the trauma of her parents' divorce.

Read More about it here.

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New Twitter!
Twitter just launched a new architecture to help streamline some of...
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New Twitter!

Twitter just launched a new architecture to help streamline some of their navigation, featuring a simplified top nav, and a tab-base right navigation for moving through tweets. Not sure how I feel about it yet, but check it out at Twitter!

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Discussion
Visa and small business on Facebook
This Thursday (June 26), Visa will be launching a $2m ad campaign...
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Visa and small business on Facebook

This Thursday (June 26), Visa will be launching a $2m ad campaign focused around a downloadable Facebook application for small businesses to join a Visa-centric network. The network's focus is to provide "tools and tips on attracting new customers, trimming costs and other ways to make more money" for small business owners, and will also allow member companies to contact each other and network further amongst themselves. Additional content and services will be provided by Google (including maps, calendars, word processing, and expense report and business card templates), the Wall Street Journal, and Entrepreneur magazine.

This seems to pose an interesting question on how big box companies can monetize the popularity of Facebook; an effort that has so far been widely unsuccessful. And this is the first application (that I can think of, anyway) that is specifically targeting the small business owners subset of Facebook users - and with a pool of 80,000 small businesses who have Facebook profiles, the potential for reaching a wide audience is quite large.

So I suppose only time will tell how users will accept a Facebook application not solely for "fun" (i.e. one that won't plaster your profile with Bumper Stickers or pester your friends with "Zombie" invitations), and how advertising will eventually manifest onto Facebook.

Source (CNN)

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Discussion
Plurk is the new Twitter
Pink may or may not be the new black, but [I'm hoping that] Plurk...
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Plurk is the new Twitter

Pink may or may not be the new black, but [I'm hoping that] Plurk may, in fact, be the new Twitter. Taking Tweeting up a few notches, Plurk displays your Plurks (140-character messages), as well as the Plurks from your friends and those you follow, in a really great visual timeline, taking status/Twitter stalking up to a whole new level. It also allows you to formulate your message with a variety of qualifiers (allowing others to see what you need, like, say, wonder, feel, etc.) at any given time (don't worry, there's also the option for the freestyle Plurk for you more free spirited folks out there). With an overall better design and layout, and a little bit more of a fun factor, I'm hoping Plurk will catch on over Twitter. I'm definitely a convert. Now if only I can figure out a way to integrate this with my Tumblr...hm...

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New Facebook interface
Looks like the much talked-about new Facebook interface has launched....
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New Facebook interface

Looks like the much talked-about new Facebook interface has launched. Check it out here.

On first glance, it seems pretty great. Much cleaner in general, especially with a streamlined top navigation (and no more annoyingly cluttered left nav). And I really love the new profile view, so that I can actually see a person's information without having to scroll through a million Bumper Sticker or Scrabulous boxes first. Very nice!

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Discussion
Yammer is the new NEW Twitter (this time for work)
It might seem like a bit of an overkill with all of these Twitter...
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Yammer is the new NEW Twitter (this time for work)

It might seem like a bit of an overkill with all of these Twitter clones, but Yammer seems to fall into a bit more of a niche. Creating a network solely for you and your coworkers (based on your email addresses), Yammer lets you microblog what you're working on, and check in with your colleagues as well. You can also post updates directly through an IM service. Seems like it could be handy in a company where lots of people work offsite. Check it out here.

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Discussion
Tumblr Beta is here!
I'll just come out and say it. I love Tumblr. The whole concept...
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Tumblr Beta is here!

I'll just come out and say it. I love Tumblr. The whole concept behind "Tumble-logging" (or quickly blogging and posting links and media as you're surfing) takes away the tediousness of having to sit down and put a lot of thought into a full entry. Of course, this is both good and bad, but for the purposes of sharing cool stuff you come across, the simplicity can't be beat.

I was a bit nervous today, however, when I saw that Tumblr is testing its new beta site. I was so concerned that the simplicity and straightforwardness of the interface would be sacrificed for "new" stuff. But I was pleasantly surprised - those Tumblr guys know what it is that makes their product great. Check it out here!

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Oh, hellotxt!
Rumor has it there are people out there in Internetland that...
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Oh, hellotxt!

Rumor has it there are people out there in Internetland that subscribe to several social networks/microblogging platforms. As a confirmed and (varyingly) active member of (ready for it?) Facebook, MySpace, Twitter, Plurk, Tumblr, LinkedIn, Pownce, hi5, and Plaxo (phew!) myself, I've often been hit with the annoying inevitability of having to update my status up to 9 times over and simultaneously lead a life outside of the Internet! Sound familiar? Enter hellotxt. Super simple in concept, the site allows you to easily update your status (and check the status of your friends) on 24 different Social Networks and microblogging platforms. Being active and alive online just got that much easier. Check it out here.

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